The generation of electric mobility

Have you ever wondered a world where you stop by a charging station to charge your vehicle’s battery, instead of getting the fuel tank refilled at the petrol pump? Have you ever tinkered upon the effects of pushing the world towards, using a different source of energy, within the relevance of our ecosystems? 

The mobility industry is dynamic, wherein continuous radical changes are affecting a plethora of stakeholders involved. 

Bamboo Bicycle

Currently, the Indian market does not provide enough choices for vehicles that use alternative sources of energy other than traditional fuels. E-bikes are zero-emissions vehicles, as they emit no combustion by-products. E-bikes are claimed to have a significantly lower environmental impact than conventional automobiles and are generally seen as an environment-friendly product. For electric bicycles to succeed in a country, it’s built- around infrastructure plays a significant role. In China, several key forces were responsible for significant market growth of electric two-wheeled vehicles, such as rapid urbanisation, air quality, and traffic-related problems. These externalities motivated strong regulatory support for these vehicles, along with the downfall of the bus transportation services and improvements in battery technology. Electric vehicles are overall seen as a promising technology to decrease several road problems.  

What are the PESTEL factors and how are they affecting the sales of EVs in India? 

P- political, E- Economical, S- Social, T- Technological, E- Ecological, L- Legal.

In an economy, when a commodity or a service is either introduced or is functional, the PESTEL factors affect them. For electric vehicles, all these factors are explained briefly: 

P- Political – Factors like GST and taxes, safety, government intervention, foreign trade policy, labor law,  trade restrictions and so on. Organizations need to be able to respond to the current and anticipated future legislation and adjust their marketing policy accordingly.

E- Economical – Factors include – economic growth, interest rates, exchange rates, inflation, disposable income of consumers and businesses, target consumers, prize range, spare parts and profit, cost-saving on fuel, maintenance, production cost, etc 

S- Social – Zero-emission vehicles, plastic-free packaging, safety standards, etc, play a major role in constituting the social factors. 

T- Technological –  New ways of producing goods and services, new ways of distributing goods and services, new ways of communicating with target markets, technological advancement, autonomy range, and fuel change subnet are a few factors which constitute the technological set of factors.

E- Ecological – Scarcity of raw materials, pollution targets, doing business as an ethical and sustainable company, carbon footprint targets, environmental law, etc. constitute the environmental factors. 

L- Legal – Traffic rules and regulations, transportation safety, quality standards and marks, advertising standards, consumer rights and laws, product labeling and product safety are the legal factors. 

Transport externalities, including the external costs of congestion, air pollution, traffic noise and climate change related effects assuming electric two-wheelers can penetrate the market at a large scale. 

If you have dynamo-powered bicycle lights, you already own an electric-powered bicycle! Consider this: as you pedal your legs up and down, you make the wheels rotate. A   small dynamo mounted on the rear wheel produces a tiny current of electricity that keeps your back safety lamp lit in the dark. Now suppose you could run this process backward. What if you removed the lamp and replaced it with a large battery, the battery would kick out a steady electric current, driving the dynamo in reverse so that it spun around like an electric motor. As the dynamo/motor turned, it would rotate the tire and make the bike go along without any help from your pedalling. 

Light speed Mobility Pvt. Ltd builds electric mobility solutions and is based out of Ahmedabad, India. They currently build e-bikes that at once can be pedalled or be battery

powered, making for a fun experience in urban environments. Electric bicycles can be considered as a combination of a manually driven regular bicycle and a motorbike. E-bikes consist of an electric motor for propulsion, assisting the rider’s pedal-power, which makes them feel like they are being pushed. The earlier Mopeds were stepped motorbikes which also had peddled. E-bikes have a regenerative braking system, to slow down the bike prior to brake pads engaging. One idea triggers the possibility of another futuristic idea! For the Indian market, electric bicycles are convenient to commute through narrow lanes, traffic-congested areas, and long distances. Every electric cycle is designed to cater to a specific use case.